Digiant Insights

30
May

Launching of Official Accounts & Digital Marketing Campaign for Buenos Aires City

TARGET  To launch Buenos Aires digital presence in China through a multichannel social media strategy (Wechat – Weibo – Press release) to position Buenos Aires as a popular destination for Chinese students, digital nomads and travelers in general.  Work Scope and Deliverables WeChat Official Account (OA) Creation & Management Official Launching of Buenos Aires City on Chinese Social Media Weibo Account

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16
May

The growth potential of EU agri-food exports via e-commerce to China

Digiant has collaborated with S&P Global (IHS Markit), a leading market research agency in the world in their study on agri-food exports through e-commerce to China. We are delighted to have collaborated in the study by sharing our insights on The main differences between general trade and Cross Border Ecommerce (CBEC), the Chinese online CBEC retail market, Logistics solutions for CBEC,

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18
Sep

Dianping: China’s everything-app to “Eat Better, Live Better“

What is Dianping? Dianping is China’s leading local lifestyle information and trading platform and claims to be the world’s first independent third-party consumer review website, with more than 200 million unique mobile users. Dianping has more than 15 billion page views (websites and mobile devices),f which mobile browsers accounted for more than 85% of the total. Dianping provides information services

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14
May

Profile of Chinese Consumers of Nutrition – Health Care Supplements

Consumers look for two main solutions: improving the skin condition enhancing immunity Profile of Chinese Consumers: Young and Committed Consumers start in their early 20s maintain the trend later on extending care to functional foods, oral health products, oral beauty products, and so on. Willing to do Research Young people today are more and more willing to study the specific

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14
Sep

CSAR: China relaxing animal testing policies to increase cosmetic sector attractiveness

The Cosmetic Supervision and Administration Regulation (CSAR) – released by China State Council on June 29, 2020 – will officially replace the Cosmetics Hygiene Supervision Regulation from the 1st of January 2021. According to Article 1 of the Official State Council Decree[1], ‘These Regulations are formulated in order to regulate the production and operation of cosmetics, strengthen the supervision and management

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