Who We Are

Digiant Global is digital marketing and Ecommerce solution provider established in 2016, we work with leading global brands to accelerate growth and identify new opportunities in the Chinese market

We provide one-stop eCommerce solution for China market covering digital marketing, Ecommerce store operation, IT solutions, warehousing and fulfillment.

With a professional team based in Beijing and Shanghai, we have been providing services to government, startups and Fortune 500 companies from over 20 countries.

Meet the team

John Piao

Co-founder & Head of eCommerce

John has 15 years of eCommerce Operations and Digital Marketing experience, he led several cross-border transactions between Europe and Asia while at BetteLlife Group, Parkland Group and Lenovo.
John has supported international brands in Food, Wine, Cosmetics, Fashion and Design sectors to enter the Chinese market.

Alex Wei

Co-founder & Head of Digital

Alex is a digital veteran of 14 years. He has been a technology developer and lead, product director, operation manager and marketer across PC/mobile, Retail & Finance while at Dow Jones and Lenovo. Alex has rich experience in China business development.

Vam Zhang

Tech Director

Vam has more than 16 years of eCommerce experience. He led many website and digital platform projects including tech development, project management, user experience and graphic design, online marketig and data analysis. He also focus on fine arts and hi-tech industries analysis.

Ziv Zeng

Marketing Director

Ziv has more than 15 years experience in internet advertising, worked in many different internet company such as BaiDu, Toutiao, Sogou..
Experts of internet integrated marketing programs, and has deep knowledge of search media.

Kuang Zeng

eCommerce Distribution Director

Kuang Zeng  has more than 12 years of eCommerce sales experience. Worked for children’s wear brand such as Carters, Gymboree, Next etc.
She is an experts of eCommerce channel development, and has been cooperating with distribution channels, like Tmall, JD , Taobao top seller and we-media channel.

Paolo Shan

Project Manager

10-years of studying and working experience in Italy
Great experience in project management and Ecommerce.
Experience of working in sales and business development for major Italian brands such as: Balenciaga, Assicurazioni Generali & AFS International.

Xiaoyan Feng

Head of Design

Feng Xiaoyan has rich experience in visual design projects for a wide range of industries such as: F&B, technology and automotive.
She has led core creative, content generation & implementation for corporate brands following a macro to micro, all-round approach.

Chen Qiong

Photographer & Senior Visual Designer

Chen Qiong has more than 13 years of photography and graphic design experience.
He’s an experts of advertising photography and product photography to produce high quality photos for fashion, bags, design products, food and beverage products while participating projects with fashion&lifestyle magazines and Beijing Design Week.

Michael Mann

Advisor - North America

Cofounder and Managing Partner of Runnur.

eCommerce & Client Care management at IBM/ Lenovo in USA and Asia. Rich experience in China business development.

Built teams and capabilities to launch and operate lenovo.com in Asia.

Robert Yan

Advisor - South Korea

Robert speaks Korean and has rich software QA, project management, eCommerce operation and promotion experience. He has been working at Cross Border eCommerce between China and South Korea for 7 years, covering category of fashion, clothes, cosmetic, beauty, food and personal care.

Christian Frick

Advisor - Europe

After an apprenticeship in a German bank, he studied economics and finance at Eberhard-Karls-Unversität, Tübingen, Germany.He worked more than 25 years in different companies and industries and spend several years living in Eastern Europe and specially in Asia –China and Singapore, and has deep knowledge of Strategy and Asian/Chinese market.