Digiant Insights

18
Sep

Dianping: China’s everything-app to “Eat Better, Live Better“

What is Dianping? Dianping is China’s leading local lifestyle information and trading platform and claims to be the world’s first independent third-party consumer review website, with more than 200 million unique mobile users. Dianping has more than 15 billion page views (websites and mobile devices),f which mobile browsers accounted for more than 85% of the total. Dianping provides information services

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14
May

Profile of Chinese Consumers of Nutrition – Health Care Supplements

Consumers look for two main solutions: improving the skin condition enhancing immunity Profile of Chinese Consumers: Young and Committed Consumers start in their early 20s maintain the trend later on extending care to functional foods, oral health products, oral beauty products, and so on. Willing to do Research Young people today are more and more willing to study the specific

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13
Jan

Flowers of Colombia Week Online-Offline Promotional Campaign

Campaign Target and Deliverables Plan and execute a combined online-offline promotional week of Flowers of Colombia with Digital promotion, offline events and an online Masterclass with a professional well-known local florist Objective: Reach a target audience of a million viewers both in the B2B and B2C flower sector to raise awareness of and promote Colombian flowers Digital Promotion: Wechat articles:

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18
Nov

Major social commerce platforms in China

Major social commerce platforms in China Social commerce platforms share some commonalities. They are marketplaces in which customers can look for products, compare them and purchase them while sharing their experiences with other users, and express their preferences while exchanging recommendations. Having said so, it is possible to divide them into three main categories: content-sharing platforms, membership-based platforms, and team

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26
Oct

China’s Cross-Border E-Commerce Policies Explained

Our partner ChemLinked has compiled the most common questions regarding China’s Cross-Border E-Commerce (CBEC) Policies in the following  9 FAQs and their answers about CBEC below. Q1 Can companies from any countries export products through CBEC provided they are on the positive list, even if the exporting country has not previously signed a bilateral agreement with China? It depends on

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21
Oct

WeChat Exclusive Report

Tsinghua University, Wechat & Tencent Social Research Institute have released an exclusive WeChat report in which they dive into the details of how WeChat helped with the recovery from COVID The report first describes the WeChat ecosystem   And then move into analyzing how WeChat QR codes helped with the recovery from COVID by means of connecting users, enterprises and

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21
Sep

Free Webinar: E-Commerce Landscape and Cross-Border E-Commerce in China

Join our CEO John Piao and our partner Chemlinked for an insightful Webinar on China’s E-Commerce Landscape and Cross-Border E-Commerce. We will go over: 1. Chinese Consumer Market Overview 2. Insights of China’s Imported Food Consumption 3. E-Commerce Landscape of China 4. Conclusion & Main takeaway 5. Q&A Date: 2020-09-29 Time: 16:00 ~ 17:00 (China time) – 09:00-10:00 (UK time) For more information and free registration click here

14
Sep

CSAR: China relaxing animal testing policies to increase cosmetic sector attractiveness

The Cosmetic Supervision and Administration Regulation (CSAR) – released by China State Council on June 29, 2020 – will officially replace the Cosmetics Hygiene Supervision Regulation from the 1st of January 2021. According to Article 1 of the Official State Council Decree[1], ‘These Regulations are formulated in order to regulate the production and operation of cosmetics, strengthen the supervision and management

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2
Sep

Social commerce in China: new trends

What is Social Commerce? Social commerce is a new trend to online shopping that has quickly developed in recent years especially in China. It is a fusion between an e-commerce and a social network, but it is not as simple as it seems. Social commerce platforms are not simply social media apps linked with an e-commerce, they are something more

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13
Jul

Webinar: How to Enter the Chinese Market via Cross Border E-commerce

On 20th Mar 2019, ChemLinked’s cosmetic regulation analyst, Mrs. Ms. Winnie Xu and Digiant’s co-founder and CEO, John Piao delivered the first Webinar on How to Enter the Chinese Market via Cross Border E-commerce (CBEC) in response to many questions received by Chemlinked on how the E-commerce Law will influence the online retail market and consumer brands. The webinar is now free

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