How do you contact distributors in China? How do you find China Distributors, negotiate with them and know you can trust them? Finding the right Chinese distributor for your products is not that easy in China. Digiant Global will help you to build a B2B distribution strategy in China, assisting you to have what you need to prepare for distributors and find the right China distributors through these key actions:
Prepare what you need to show that your brand and products have potential
Distributors will not try to sell your products if they think Chinese customers will not buy them. The main things they care about are attractiveness of product concept, product quality, branding, price policy and marketing support.
Digiant Global will first support you to spread your brand image on Chinese websites and social networks so that consumers can learn more about your products to prove your products can attract many Chinese consumers.
Build and Operation of Official Online Flagship Store to Chinese Distributors
Digiant Global will be working with you to build official online stores where you can start selling products directly to Chinese consumers before you even have a distributor. The official online store can be opened in your official website, official WeChat Mini-program and via Taobao where consumers and distributors can easily find and recognize your brand.
Do eCommerce KOL Marketing
eCommerce KOLs can be distributors.
The purpose of KOL marketing is to promote your products and drive sales through selected KOLs. Once customers see the promotion, they will buy products from the KOL directly or search for your official online store to compare price and the products.
The cooperation model with KOLs will be Cost-Per-Sale, which means the KOL will take a commission based on the sales generated from their channel.
Digiant Global will support you to select the right KOLs to promote your products and handle all necessary operation work for smooth cooperation with KOLs. The KOL platforms include WeChat, Weibo, Toutiao, and Redtalk.
Identify and get the right distributor except for KOLs in China
Digiant Global will support you to develop the target eCommerce channels including Tmall direct sell, JD direct sell, RedTalk direct sell, Top Taobao sell stores etc. We will provide the basic information of the distributors like the such as below and support you to select the right distributors.
- What is their real turnover?
- How long have they been in your industry?
- How many years’ experience do they have in this distribution business.
- What other products/ brands do they distribute
- Where are the other brands distributed?
- What staff will work for your brand?
- What is the communication process?
- What they need to succeed?
Keep Doing Digital Activation and Marketing To Support Your Sales
The corresponding marketing campaigns for your distributors will always be your responsibility. And you need to keep your customers plugged into your products and loyal to your brand. You must build a relationship with them, communicate with them and listen to what they need. The digital channel is your best solution for this, especially in the Chinese market where applications and social networks allow for a strong commitment.
Digiant Global will support you to create and execute a solid strategy with digital marketing to support the launch of your product and communicate with customers in China, making them your brand’s best friend.