To launch Buenos Aires digital presence in China through a multichannel social media strategy (Wechat – Weibo – Press release) to position Buenos Aires as a popular destination for Chinese students, digital nomads and travelers in general.
Work Scope and Deliverables
WeChat Official Account (OA) Creation & Management
Official Launching of Buenos Aires City on Chinese Social Media
Weibo Account Creation & Management
Launching of Buenos Aires City Weibo Account with Interactive Activities with Sponsors and rich visual content
Objective: Promote Buenos Aires to a broad Chinese audience through a multichannel (Wechat – Weibo – Press release) social media campaigns and interactive activities.
Press Release in Major Media
✅ Advertised to over 10 million WeChat users through Tencent Advertising
✅ Influencer marketing with a reach of 800k impressions
✅ Follower grew from 0 to over 1300
✅ Interactive campaign to promote
BA tourism and AR food culture – Mate & Wine
✅ Weibo influencer marketing with a reached 14 million of Weibo users
✅ Reached 500k reads and interactions.
✅ Followers grow to 6700+
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