July 2019


CASE STUDY: Master of Food’s digital marketing campaign

Background and Challenges: Short term (6 weeks) digital marketing campaign Promote Master of Food across Chinese social media platforms and KOL interaction Interaction and educatoin of Chinese consumer about Italian food Operation to gain traffic and sales revenue independently Objectives:   Service Excecution: WeChat Post Weibo Post RED Post Douyin Post Press Release Tencent Videos Tencent Advertising for WeChat Official

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