CASE STUDY: Master of Food’s digital marketing campaign

Background and Challenges:

  • Short term (6 weeks) digital marketing campaign
  • Promote Master of Food across Chinese social media platforms and KOL interaction
  • Interaction and educatoin of Chinese consumer about Italian food
  • Operation to gain traffic and sales revenue independently



Service Excecution:

  • WeChat Post
  • Weibo Post
  • RED Post
  • Douyin Post
  • Press Release
  • Tencent Videos
  • Tencent Advertising for WeChat Official Account
  • Weibo Post Promotion by Weibo KOLs
  • KOL Livestream for Fresh Pasta

Summary of Campaign Results:


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