Background and Challenges:
- Short term (6 weeks) digital marketing campaign
- Promote Master of Food across Chinese social media platforms and KOL interaction
- Interaction and educatoin of Chinese consumer about Italian food
- Operation to gain traffic and sales revenue independently
Objectives:
Service Excecution:
- WeChat Post
- Weibo Post
- RED Post
- Douyin Post
- Press Release
- Tencent Videos
- Tencent Advertising for WeChat Official Account
- Weibo Post Promotion by Weibo KOLs
- KOL Livestream for Fresh Pasta
Summary of Campaign Results:
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