Background and Challenges
- Mazda has been operating Social Media Accounts for years, gained many followers and each post has solid number of reads and interactions.
- Reached stable phase, haven’t achieved growth of followers and interactions in last few months.
- Social operation team has to response quickly to hot issues, try different creatives based on brand image to match constantly changing social marketing trend in China
- Improve Brand Promotion & Communication in social channel.
- Drive growth on followers, average reads and interactions.
- Social Account Management. Mazda official WeChat and Weibo account management & operation
- Social campaign. Online social campaign planning, H5 development, promotion, implementation, tracking and optimization
- The fans of WeChat official account increased 132% during 12 months.
- The fans of Weibo official account increased 204% during 12 months.
- The impressions increased 189% during 12 months
Some of Works:
- 《复仇者联盟2》创意漫画. 小马哥形象推广的第二次大制作，利用复仇者联盟2的热映，结合一马车型，构想出操控者联盟，并根据创意制作美漫风格的图文。
- 愚人节创意漫画. 利用愚人节恶搞的过节气氛，通过4格漫画的形式表现对外挂产品的幻想。
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