Uncategorized

24
May

Digital Marketing in China at a Glance

The Chinese Digital Marketing Ecosystem is a complex and diverse one. Below is a summary of the presentation we delivered for the European Tech Chamber (EUTECH) China Alliance networking group. First things first: Chinese vs. Western Digital Ecosystem     There are huge differences of Digital ecosystem between China and Western world.       In the Chinese market, we MUST

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18
Nov

Major social commerce platforms in China

Major social commerce platforms in China Social commerce platforms share some commonalities. They are marketplaces in which customers can look for products, compare them and purchase them while sharing their experiences with other users, and express their preferences while exchanging recommendations. Having said so, it is possible to divide them into three main categories: content-sharing platforms, membership-based platforms, and team

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26
Oct

China’s Cross-Border E-Commerce Policies Explained

Our partner ChemLinked has compiled the most common questions regarding China’s Cross-Border E-Commerce (CBEC) Policies in the following  9 FAQs and their answers about CBEC below. Q1 Can companies from any countries export products through CBEC provided they are on the positive list, even if the exporting country has not previously signed a bilateral agreement with China? It depends on

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21
Oct

WeChat Exclusive Report

Tsinghua University, Wechat & Tencent Social Research Institute have released an exclusive WeChat report in which they dive into the details of how WeChat helped with the recovery from COVID The report first describes the WeChat ecosystem   And then move into analyzing how WeChat QR codes helped with the recovery from COVID by means of connecting users, enterprises and

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21
Sep

Free Webinar: E-Commerce Landscape and Cross-Border E-Commerce in China

Join our CEO John Piao and our partner Chemlinked for an insightful Webinar on China’s E-Commerce Landscape and Cross-Border E-Commerce. We will go over: 1. Chinese Consumer Market Overview 2. Insights of China’s Imported Food Consumption 3. E-Commerce Landscape of China 4. Conclusion & Main takeaway 5. Q&A Date: 2020-09-29 Time: 16:00 ~ 17:00 (China time) – 09:00-10:00 (UK time) For more information and free registration click here

2
Sep

Social commerce in China: new trends

What is Social Commerce? Social commerce is a new trend to online shopping that has quickly developed in recent years especially in China. It is a fusion between an e-commerce and a social network, but it is not as simple as it seems. Social commerce platforms are not simply social media apps linked with an e-commerce, they are something more

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27
Aug

Authentic Italian Table Event Promotion

Background Digiant assisted in the Authentic Italian Table event by: Inviting VIP guests Creating Social Media Post Chinese media Press Release Objectives: Contact the Chinese VIPs (15-30) Event introduction and explanation to the Chinese VIPs Gather the Chinese VIPs info Communicate with the Chinese VIPs and confirm if they will attend Welcome and support the invited Chinese VIPs during the

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