What is Social Commerce? Social commerce is a new trend to online shopping that has quickly developed in recent years especially in China. It is a fusion between an e-commerce and a social network, but it is not as simple as it seems. Social commerce platforms are not simply social media apps linked with an e-commerce, they are something more
On 20th Mar 2019, ChemLinked’s cosmetic regulation analyst, Mrs. Ms. Winnie Xu and Digiant’s co-founder and CEO, John Piao delivered the first Webinar on How to Enter the Chinese Market via Cross Border E-commerce (CBEC) in response to many questions received by Chemlinked on how the E-commerce Law will influence the online retail market and consumer brands. The webinar is now free
Background Digiant assisted in the Authentic Italian Table event by: Inviting VIP guests Creating Social Media Post Chinese media Press Release Objectives: Contact the Chinese VIPs (15-30) Event introduction and explanation to the Chinese VIPs Gather the Chinese VIPs info Communicate with the Chinese VIPs and confirm if they will attend Welcome and support the invited Chinese VIPs during the
Background and Challenges: Short term (6 weeks) digital marketing campaign Promote Master of Food across Chinese social media platforms and KOL interaction Interaction and educatoin of Chinese consumer about Italian food Operation to gain traffic and sales revenue independently Objectives: Service Excecution: WeChat Post Weibo Post RED Post Douyin Post Press Release Tencent Videos Tencent Advertising for WeChat Official
The second episode of Breakfast Seminar of the China-Italy Chamber of Commerce CICC in Beijing was successfully held on May 24th, on the topic of “Cross borde.r e-commerce (CBEC): Benefits and challenges to enter the Chinese market through CBEC”. The Seminar was opened with a brief introduction, and presentation of the EU SME Center by CICC’s Secretary General Giulia Gallarati. Afterwards Mr. John Piao,
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