Digiant Insights

18
Jun

Master of Food: the excellence of Italian food

The Italian Council for Foreign Trade has launched a new promotional project in China: The Masters of Food, an authentic Italian Food Training Course, which introduces Italian food and wine traditions to both professionals and the public in general through a wide range of activities.   With the support of the Italian University of Food and Technology, the International Slow

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13
Jun

Cross border e-commerce Workshop in Beijing – 24.05.19

The second episode of Breakfast Seminar of the China-Italy Chamber of Commerce CICC in Beijing was successfully held on May 24th, on the topic of “Cross borde.r e-commerce (CBEC): Benefits and challenges to enter the Chinese market through CBEC”.   The Seminar was opened with a brief introduction, and presentation of the EU SME Center  by  CICC’s Secretary General Giulia Gallarati. Afterwards Mr. John Piao,

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27
May

CASE STUDY: Italian Life Style Cross-border Ecommerce WeChat Store Project

Background and Challenges Build the online platform which can support Cross-border Ecommerce to support Italy brands entering China market. The platform can support interact with Chinese consumer by WeChat official account, and educate Chinese consumer about Italian life style Operation to gain traffic and sales revenue independently Objectives and Goal:  Deliver a WeChat Store MiniProgram for convenient online shopping and

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13
May

Deeply Decoding the Chinese Cross Border eCommerce

Cross Border eCommerce offers an excellent market access route for international stakeholders who intend to circumvent mandatory general trade registration/filing requirements, as well as provide a fast track for overseas enterprises to try out the Chinese markets and be ready for more comprehensive entry.
Cross Border eCommerce makes China entry much easier. Deeply Decoding the Chinese Cross Border eCommerce Channel includes trend, business mode, Logistics mode, payment, tax, policy, law etc.

12
Feb

CASE STUDY: BottlesXO WeChat MiniProgram Store Development Project

Background and Challenges BottlesXO is online liquor store which delivers high quality wines, beers and spirits in China . The existing Miniprogram are no longer meet the domestic promotion campaigns environment and business requirements. BXO’s new WeChat MiniProgram require a new feature called “Location Awareness”, at “Order Confirmation” page, user can choose Express delivery or One Hour delivery. Objectives and

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1
Feb

CASE STUDY: Analysys.com successfully increases website organic search traffic

In order to promote the brand, Digiant Global team help Analysys.com to do Chinese website SEO to increase website organic search traffic and enhance the exposure of the official website

1
Feb

CASE STUDY: Angel Consulting brand localization successfully adapt to China market

In order to reach potential customers business partners, Angel consulting has to do brand localization and marketing in China to present itself and let customers easily to find and connect. Digiant has been helping to build Angel consulting brand awareness for New Market (China), which is potential customers can easily to find Angel Consulting via website, WeChat and Baidu ranking by searching related keywords.

30
Jan

CASE STUDY: Mazda WeChat and Weibo social account successful highly increases followers and interactions

In order to drive growth on followers, average reads and interactions for Mazda brand in social channel, Digiant helped Mazda to manage WeChat and Weibo account to impress brand on social media and increases followers and interaction

30
Jan

CASE STUDY: Market research and GTM strategy for an European Nutrition Brand

For imported nutrition/healthcare brands, only feasible solution to start selling activity without “Blue Hat”registered at CFDA, which takes years and quite a lot of money for each SKU) is through cross border eCommerce channels.
Before officially entering China, client wants to conduct Market Resarech to prove feasiblity and Market opportunities.
Also requested to consult on selecting eCommerce platforms, Go-To-Market Strategy and Digital Marketing Strategy.

30
Jan

CASE STUDY: HAHALE – Germany Direct Shipping Cross Border eCommerce

Considering dramatically growing demand of cross border online shopping, Betterlife group started HAHALE project to build and launch Hahale.com – a Direct Shipping Cross border eCommerce website to provide premium German products with competitive price