Andrea.g

27
Aug

Authentic Italian Table Event Promotion

Background Digiant assisted in the Authentic Italian Table event by: Inviting VIP guests Creating Social Media Post Chinese media Press Release Objectives: Contact the Chinese VIPs (15-30) Event introduction and explanation to the Chinese VIPs Gather the Chinese VIPs info Communicate with the Chinese VIPs and confirm if they will attend Welcome and support the invited Chinese VIPs during the

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31
Jul

CASE STUDY: Master of Food’s digital marketing campaign

Background and Challenges: Short term (6 weeks) digital marketing campaign Promote Master of Food across Chinese social media platforms and KOL interaction Interaction and educatoin of Chinese consumer about Italian food Operation to gain traffic and sales revenue independently Objectives:   Service Excecution: WeChat Post Weibo Post RED Post Douyin Post Press Release Tencent Videos Tencent Advertising for WeChat Official

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13
Jun

Cross border e-commerce Workshop in Beijing – 24.05.19

The second episode of Breakfast Seminar of the China-Italy Chamber of Commerce CICC in Beijing was successfully held on May 24th, on the topic of “Cross borde.r e-commerce (CBEC): Benefits and challenges to enter the Chinese market through CBEC”.   The Seminar was opened with a brief introduction, and presentation of the EU SME Center  by  CICC’s Secretary General Giulia Gallarati. Afterwards Mr. John Piao,

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